Constructive Feedback

Effective feedback strengthens performance, builds trust, and accelerates growth. The AID framework offers a simple, repeatable structure that keeps conversations clear, fair, and focused on improvement.

AID Framework

Flip over the cards below for more information.

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Action

What was said or done?

Action

Describe the specific behaviour you observed. Stick to facts rather than interpretations.

Examples:

  • "What I noticed was…"
  • "What I saw was…"
  • "In yesterday's meeting, you…"
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Impact

What was the impact?

Impact

Help the person understand why the behaviour matters. Invite them to consider the broader implications.

Examples:

  • "This caused…"
  • "The impact was that…"
  • "It made me feel…"
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Do

What do you want next time?

Do

Shift the conversation toward improvement. Clarify what "good" looks like.

Examples:

  • "I would like…"
  • "Next time, I encourage you to…"
  • "Moving forward, I suggest you…"